Have you ever wished you could create viral videos without spending countless hours in front of the camera or racking your brain for content ideas?

Well, you're in luck!

Because in this segment from the i-Convert Summit, Jason Buckner sits down with Kerry Fitzgibbon, a Facebook Marketing and AI specialist, to discuss the revolutionary role of AI in content creation.

Kerry is full of energy and excitement as she shares her insider tips on how AI can help busy business owners, just like you, create impactful videos effortlessly.

Watch this quick, to-the-point video now and get ready to explore the future of content creation with AI and discover how it can transform your marketing strategy:

KERRY FITZGIBBON:
"So, you just don't... it just shortcuts the process of having to do the stuff yourself. Like, we're not all content writers. We are all busy business owners.

Why not use AI to do the hard stuff for us?

All we need to do is turn up and speak, you know. But you don't even have to do that now, by the way. There's AI that clones you. I just did one yesterday.

Yesterday I did one, and I can tell you now, looking at it, it's hard to tell whether it's AI or me.

Some of them out there are clunky. This one here is...

JASON BUCKNER:
You mean this is a video you're talking about that's created in AI with your face on it?

KERRY FITZGIBBON:
My face, my face, my expressions, my voice.

JASON BUCKNER:
Wow, that's cool!

KERRY FITZGIBBON:
Yes. So basically, what you can do is, you know, you can again do the whole system and then you can plug it into another AI that you've got. Generate your face and video in that. And it will come up with 30 to 60 second videos. Again, great for building brands.

But what I do with that is, you know, I'm not a big believer in having to post every day. We're busy business owners. One to two good authority type of videos—educate, entertain, empower type of videos—out there a week. One to two maximum. Alright.

Then what we do with that video is we turn it into an ad. So we post it to our page or everywhere. Right. And then we go into Ads Manager. And I use a team. I get my clients to put together a template so it's nice and quick.

But basically, I turn that into an ad and run it to multiple different audiences. I spend five to ten dollars a day for three or four days on it. And it goes everywhere. So everyone thinks I'm everywhere. And I literally do maybe one... I actually probably do worse. I do one video maybe a fortnight, but I tell my clients one to two a week, especially if you're starting out. And AI can do the lot now.

JASON BUCKNER:
Super cool! So you're using... you're not necessarily plugging your AI into the Facebook ads, but you're using that to help you generate the things you need to get out there and do it quicker.

KERRY FITZGIBBON:
Yep, absolutely. And you can, like, Facebook has an AI section in it as well. Right. And it's got AI copywriting in there.

So you can go into Ads Manager, and it can produce copy from your website. It can produce copy on points and whatever else. I just find it's not good. It's not there yet. I'm not saying it's not going to get there, but it's not there yet.

And the problem is, is that the copy that Facebook ads automated AI comes up with inside Ads Manager—not everyone has it, I would say, but some of us do—it's very Americanized. 

And we just don't, in Australia and New Zealand and even in the... you know, we don't necessarily speak like that. So I still use external AI to come up with, you know, concepts, ideas, copy hooks, and things like that."
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